7 Responses to “the logo”


  1. April 18, 2011 at 12:09 pm

    Thanks so much for this Chipsticks.

    I’m an Art Director in an Advertising agency so I really appreciate this.

    I will forward this to my collegues.

    • April 18, 2011 at 12:22 pm

      Hi Donna, you’re an advertising Art Director? Wow, great job! I never saw these videos until today, Lynn Sweet mentioned them in her blog. Really interesting, the thought that went in to the logo design was fascinating.

  2. 4 Sonjia Duncan
    April 18, 2011 at 2:55 pm

    This is great. I love it when you can see the creative process at work. Most think that it just happens. It’s easy you know you just create it. What bothers me is people don’t want to pay for what you do because you just do it. My hats off to all those creative souls.

    • 5 Sue in Minnesota
      April 18, 2011 at 3:06 pm

      Creativity is a life force…everyone has the potential, although not everyone harnesses it. I think of it as a seed bestowed upon us by our creator. It’s up to us to discover, grow and nurture it.

  3. 6 Sue in Minnesota
    April 18, 2011 at 2:59 pm

    This is such an opportunity to expand our thinking about the energy and the resonance of the symbol. And the power and influence of art and design in our lives. I am so grateful you shared this with us.

  4. 7 northanger
    April 18, 2011 at 5:49 pm

    Thank you for this Chips. I’ve always been interested in design and typography and think the Obama logo is probably one of the most iconic political images right out of the box. It was really interesting to hear more about its design and grassroots appeal.


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